Creative Direction
Environmental Design
Brand Design
Packaging
Photography & Video

Welcome to the first brick-and-mortar espresso bar and small-batch roastery for Allegro Coffee. When the project began, the building, which was once a storied neighborhood hardware store, was an empty shell. My team aimed to transform the space into a rich, brand extension and local customer experience. 

In addition to environmental design, I created all the other touches that make the space a rich brand experience: a fully integrated collateral package, barista uniforms, signage, and a branded merchandise program.