Brand Strategy
Creative Direction
Packaging Design
Photography

After the initial launch of the Allegro Small Batch lineup at Whole Foods Market, additional identified opportunities to improve brand and merchandising presence with packaging design realignment. The strategy for this design update was to bring this product segment closer to the core Allegro Coffee brand by utilizing fonts, illustration, and layered textural elements. Our internal design team expanded my initial concept for all the labels and used a bright color palette to give each product vibrancy to match the flavor description. These photos were shot for this new packaging rollout, on social, our website, and in print advertising. Each image is a visual representation of the flavor profiles in each coffee.