Brand Development
Art Direction
Packaging Design
Amazon A+ Content

VOX Spice is a wide-ranging assemblage of food fanatics who are not afraid to go outside the recipe. VOX Spice is on a mission to inspire people everywhere to taste the world differently with a collection of global flavors to ignite your palate. “Vox” is Latin for “voice,” and these spices are here to help the foodie rebel to find their culinary voice. The brand was created from the ground up. I was integral in developing the brand name and positioning. Once complete, I extended the brand and developed the visual style guide, copy, custom packaging, and photo library.