Creative Direction
Creative Strategy
Packaging Design

Allegro Coffee Company's brand positioning was refined to emphasize its Colorado heritage and commitment to sustainability. This involved highlighting the company's roots in Colorado and its pioneering role in the coffee industry.

Since 1977, Colorado has been the home of Allegro Coffee Company, so the visual language reflects the state’s natural beauty: from sagebrush on the mesas to spring flush in the foothills to conifer forests in the high country.

The updated brand style guide ensured consistency across all brand touchpoints and included logo usage, typography, color palette, and photography guidelines. Special emphasis was placed on capturing the essence of Colorado's natural beauty in visual elements. The hand woodcut icons refer to the trail markers in our forests, and the library of textures emulates topographical maps.