Starkey Spring Water comes from a protected, single-source geothermal spring deep
in the rugged terrain of western Idaho. With a natural pH of 9.2, this water acquires essential minerals from the earth as it flows from two miles beneath the surface, passing through volcanic basalt before emerging pure and untouched.

The original branding paid tribute to the water's rich history. Its nostalgic script logo, classic American color scheme, and messaging highlighted the water's natural qualities and storied past. As the brand progressed, its audience expanded to include a diverse range of alternative athletes and outdoor enthusiasts, attracted the unique attributes
of the water.

I led a strategic evolution and brand expansion to update the brand logo, packaging, and messaging structure. The color palette was broadened to infuse creativity into the brand's executions, and a refreshed library of photography and video content supported the brand's growth.